Sagon-Phior Holding Class for Car Stereo Buyers

LOS ANGELES-Driver’s ed teachers are a different breed.
“They’re missing fingers. They’ve spent time in jail. Everyone’s got a story about their
driver’s ed teacher,” said Glenn Sagon, CEO and creative director at Sagon-Phior Group.
To give its Kenwood ads extra bite, then, the Sherman Oaks, Calif., shop created a driver’s ed spokesman, played by stand-up comic Michael Dane. “[Dane’s] comedy has a sarcastic edge to it,” Sagon said. “That appeals to this group.”
The group, 18-24-year-old men who are car stereo junkies, is the target of two print spreads.