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Sagon-Phior Group has picked up three dot-com accounts worth a combined $7.5 million in billings.
PeopleSupport.com, Buyproduce.com and WhatsHotNow.com have all tapped the Sherman Oaks, Calif., agency to handle advertising.
PeopleSupport, Westwood, Calif., selected Sagon-Phior in a review over two undisclosed agencies. Company co-founder Lance Rosenzweig was impressed by the agency’s ability to “grasp our goals, their strategic thinking and the smart creative solutions they suggested.” There was no incumbent.
PeopleSupport provides live online customer support to e-commerce Web sites.
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