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Software AG Americas has moved its $5-7 million ad account in-house from Mullen less than a year after hiring the Wenham, Mass., agency.
The fast-paced environment of the software industry prompted the privately held Reston, Va., company to look for ways to speed up the advertising process, said Michael Collins, senior director of corporate marketing at SAGA. “We are not leaving because of any issue with their strategy or creative thinking. Mullen was excellent to work with, [but] having any ad agency adds time and layers in the process of developing your ads,” Collins said.
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