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Sagavista Positioned as Shining Prince of Enterprise Integration
LOS ANGELES–Saga Software this week launches its largest integrated ad campaign yet to promote its new business enterprise integration product, Sagavista.
The estimated $5 million effort, built around a fairy tale theme, is aimed not only at CIOs and other technology executives, but also at senior-level decision makers such as CEOs.
Sagavista’s marketing team–comprised of Michael Collins and Tim Hill, both formerly of Roy, Utah-based Iomega, and Scott Kempema, formerly of tech agency Euro RSCG/DSW Partners, Salt Lake City–led the effort, assisted by Duffy & Shanley, Providence, R.I.
A 30-second TV spot, shot by veteran commercial director Jim McGorman, shows a business leader reading a story from an oversized book to some wide-eyed executives sitting around him.
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