safety first

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Cronin/Wallwork Curry recently broke its first campaign for Executive Auto Glass, a manufacturer of automobile windshields.

In one spot, a woman and her young son are driving through a car wash. Shots of soapy wipers are intercut with footage of test dummies crashing through a windshield. A voiceover says, “What’s the worst that could happen if your replacement windshield isn’t original factory glass installed by industry-certified technicians? If you ever get a water leak, it wouldn’t be the end of the world.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in