Safer-Sex Cause Is Reason for 'Pause'

ATLANTA Images USA said it recently launched an informational campaign called “Pause,” an acronym for Promoting Awareness of HIV Using Safer-Sex Education.

The shop said it has partnered with Atlanta organizations like the Centers for Disease Control and Prevention (CDC), The Rainbow Center, AIDS Coalition of Northeast Georgia and the Georgia Department of Community Health to develop a statewide safe-sex initiative. The campaign includes print, outdoor, radio and experiential elements, the agency said.

Bob McNeil, founder and chief executive officer at Images in Atlanta, said the effort’s major objectives are promoting HIV prevention, education, counseling and testing.