Lord, Dentsu & Partners/L.A. last week won the creative portion of HomeBase Inc.'s $15-20-million account, thanks to strategic research that helpe" /> Safe at Home -- LD&P Wins $15-20-Mil. HomeBase Biz <b>By J.L. Sulliva</b><br clear="none"/><br clear="none"/>Lord, Dentsu & Partners/L.A. last week won the creative portion of HomeBase Inc.'s $15-20-million account, thanks to strategic research that helpe
Lord, Dentsu & Partners/L.A. last week won the creative portion of HomeBase Inc.'s $15-20-million account, thanks to strategic research that helpe" />
Lord, Dentsu & Partners/L.A. last week won the creative portion of HomeBase Inc.'s $15-20-million account, thanks to strategic research that helpe" />

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Safe at Home -- LD&P Wins $15-20-Mil. HomeBase Biz By J.L. Sulliva

Lord, Dentsu & Partners/L.A. last week won the creative portion of HomeBase Inc.'s $15-20-million account, thanks to strategic research that helpe

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The finalists included Kresser/Craig and Suissa Miller in Santa Monica, Calif. and Cohen/Johnson in L.A.
‘I think the overall quality of their thought process, including research and analysis,’ tipped the decision to LD&P, said HomeBase vp/marketing Dave Kenshol. ‘We scored a number of elements . . . and we felt Lord, Dentsu provided us with the best creative team, and we had great chemistry with them.’
Kenshol said HomeBase will launch a campaign in February based on one of three concepts forwarded by LD&P during the pitch.

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