Saatchi’s Sheehan Joins Team One

Saatchi & Saatchi is sending the leader of its Sydney, Australia, office to the U.S. to take the reigns on Toyota’s Lexus account at Team One Advertising.
Brian Sheehan, 38, chief executive officer at Saatchi & Saatchi Australia, will join Team One, El Segundo, Calif., as co-chairman and CEO effective Sept. 1. He replaces Leonard Pearlstein, who is leaving to re-establish his own shop, the Pearlstein Group [Adweek, July 19].
“Brian was our preferred candidate right from the beginning,” said Jennifer Laing, chairman and CEO of Saatchi North America. “He’s a good, charismatic leader, and he’s incredibly focused.” The agency reviewed three or four other candidates, both inside and outside of Saatchi, she added.
A 16-year veteran of the network, Sheehan has been considered a rising star, working on Saatchi accounts such as Procter & Gamble, Dupont, British Airways, General Mills and Kodak. He has 14 years of experience on Toyota and 10 years on Lexus. He will head the $260 million Lexus account at Team One with co-chairman and creative director Tom Cordner.
“I hope I can bring strong management experience in diverse markets and situations,” said Sheehan. “I’ve worked on major clients and brands that will allow me to bring a lot to the party.”
A New York native, Sheehan began his career in 1983 at Dancer Fitzgerald Sample, New York, which was purchased by Saatchi in 1996. In 1990, he moved to Saatchi’s Hong Kong office, and three years later was named chief executive of Saatchi & Saatchi in Japan.
He became the head of Saatchi in Australia in 1996. –with Michael McCarthy