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LOS ANGELES Kurt Ritter, chief executive officer of Saatchi & Saatchi’s Toyota flagship office in Torrance, Calif., will become an independent marketing consultant and continue to work with the Publicis Groupe auto client.
The consultancy will be based in Torrance and called Against All Odds. Ritter said the name was taken from the book Against All Odds: The Story of the Toyota Motor Corporation and the Family that Created It by Yukiyasu Togo and William Wartman.
Ritter
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