Saatchi’s Lead Creative on Toyota to Depart

LOS ANGELES Steve Rabosky, chief creative officer at Publicis Groupe’s Saatchi & Saatchi in Torrance, Calif., is leaving the agency, which handles the estimated $735 million Toyota Motor Sales business, the shop has confirmed.

Harvey Marco, executive creative director, will take over as the office’s creative leader, the agency said.

Rabosky could not immediately be reached for comment. His last day is Nov. 1.

Marco, 39, the heir apparent to Rabosky, was formerly a creative staffer at Publicis’ Fallon in Minneapolis. He was hired as a cd at Saatchi in July 2003. He has played a key role ever since in forging Toyota’s “Moving forward” campaign.

At Saatchi, Rabosky and Marco won the 2004 gold Lion at Cannes for “Girlfriend,” a spot that focused on a disgruntled ex trying to destroy her former boyfriend’s indestructible Tacoma truck by having it hurled off a cliff.

Saatchi’s lead creative slot was open for a year and a half before the arrival of Rabosky in July 2000. He had previously served as a creative director at Omnicom Group’s TBWA\Chiat\Day in Playa del Rey, Calif., where he helped shape some of the agency’s most celebrated campaigns, including work for Energizer and Apple.

This story updates an item posted earlier today with Saatchi’s confirmation of Rabosky’s departure and Marco’s ascension.