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LOS ANGELES Rich Anderman has resigned as president of Saatchi & Saatchi’s office in Torrance, Calif., the Publicis Groupe agency said today.
Anderman, who came to the agency in 2003 from Mercedes-Benz, will remain through December. The shop has not named his successor.
“Change is an integral part of the way our business moves forward,” said Anderman in a statement, referencing the tagline of Saatchi’s biggest client, Toyota Motor Sales. “This is a new era of marketing.
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