Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Mindful that trash has been presented nobly in galleries as “found art,” Felipe Bascope was careful “not to overly art direct” the billboards going up this week near the Pacific Coast Highway and on Belmont Shores in Southern California beach cities. He wanted the 3-D material mounted on the boards to look exactly like what it is—garbage, collected in a single day of beach cleanup.
The boards are for the Surfrider Foundation, a nonprofit environmental group dedicated to preserving the nation’s oceans, waves and beaches.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in