Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Bomb Squad, Genesis Teams Open With ‘Driver’s Ed’ Aimed at Teens
LOS ANGELES–A new initiative from Toyota Motor Sales U.S.A. and Saatchi & Saatchi Los Angeles aims to build a stronger relationship with younger buyers ahead of key vehicle launches this fall.
The car maker and agency, both Torrance, Calif., created teams known as Genesis and the Bomb Squad, respectively, to tackle what the client sees as a weak spot in its marketing–attracting current and future buyers under 35.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in