Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Toyota Motors’ first TiVo-exclusive long-form commercial breaks today and runs for the next six days, said Mark Simmons, national manager of media and strategy.
The three-minute entertainment uses cutout animation layered with photo elements to recount the legend of the Jack-a-Lope and promote the Tacoma. “We wanted to keep it raw and have a dynamic feel to it, and use color palettes to signify what’s happening in the narrative,” said Dino Spadavecchia, the art director teamed with Napper Tandy (copy) on the project.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in