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After entering the review late in the game, Saatchi & Saatchi’s San Francisco office was selected to handle creative and media planning for 1-800-Contacts, sources said. Total account billings are estimated at $18 million.
The shop pitched against D’Arcy Masius Benton & Bowles, Los Angeles; Rubin Postaer and Associates, Santa Monica, Calif.; and Gotham, New York, in presentations two weeks ago.
Creative work, which consisted primarily of direct mail and direct response TV ads, was previously handled in-house.
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