Saatchi Turns HP Audit Into Pitch

Targets Global Account by Stressing Overarching Value of E-Services
SAN FRANCISCO–As Hewlett-Packard waits to make a decision regarding a possible global consolidation, Saatchi & Saatchi has made a play for its entire account with a strategy that plays up the importance of HP’s e-services division, said sources.
Saatchi’s pitch follows an agency audit that was conducted recently for HP, Palo Alto, Calif., by Los Angeles consultancy Select Resources International. During the audit, Saatchi and fellow roster shops Goodby, Silverstein & Partners and Publicis & Hal Riney each rated their own performance for HP, as well as their client’s performance, said sources.