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LOS ANGELES Parents witnessing a college graduation envision the good life without the kids around in a Toyota Highlander spot breaking tonight in spot markets, with a national break next week.
The spot, by Publicis Groupe’s Saatchi & Saatchi, Torrance, Calif., is part of the agency’s “Moving Forward” shift to more emotional advertising messages.It reinstates one of Toyota’s venerable ad motifs when the couple, imagining a future of snowboarding, nightlife and outdoor adventure, jumps for joy during the ceremony as the commencement speech inadvertently addresses their fantasies.
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