Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
More Savvy Investors the Target of a $10 Mil. Print, TV Campaign
SAN FRANCISCO–The Internet may have made day trading and stock portfolios a reality for most everyone, but don’t think for a minute that financial institutions have forgotten their experienced investors.
Three TV spots and an accompanying print effort are part of a $10 million campaign by Saatchi & Saatchi, San Francisco, for Barclays Global Investors’ iShares program.
The print work kicks off this month, while the TV spots will appear throughout the year on cable stations devoted to finance.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in