The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
Procter & Gamble has made a big deal lately its desire for better work. Now a dispute over creative direction has led to high-level executive changes on one of its top brands at Saatchi & Saatchi here.
The top account person on Tide, global equity director Marie McNeely, has been taken off the business at her request, as have Sarah Barclay, a creative director on Tide and its European version, Ariel, and two high-level planners.
The team had been struggling to craft a new creative direction, and their frustration peaked last month when the client killed a fairy-tale-like spot...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in