Saatchi Tests New Structure In the West

LOS ANGELES – John Hirschboeck, former president of Team One, was named to head a pilot program which will explore alternatives to the traditional agency setup for the three Saatchi & Saatchi offices in the West. Ultimately, the entire Saatchi organization may undergo a similar analysis.
At Team One, creative director Tom Cordner and executive vp/management director Scott Gilbert have been named co-chairmen to replace him. Scott also becomes ceo.
Hirschboeck, who becomes executive vp/Saatchi & Saatchi North America, will be based at Saatchi’s Torrance, Calif., offices. His agenda includes finding ways to respond more quickly to the demands of the market and clients, improving creativity and offering services more profitably.
‘The whole CAA thing begins to suggest there may be different ways of operating, and maybe the standard agency isn’t the one that we’ll need in the future,’ Hirschboeck said, referring to Creative Artists Agency’s recent assignment to create ads for Coca-Cola. Though no single area has been earmarked for scrutiny, the first emphasis will be on improving productivity, including ways to eliminate duplication at the three offices – Saatchi/S.F. and Torrance and Team One, which handles Lexus. Saatchi hopes these efficiencies will help it carve deals that are more attractive to clients.
More and more the agency finds prospective clients want to cherry-pick from its menu of services, and the large agencies are not set up to accommodate that cost-effectively.
Copyright Adweek L.P. (1993)