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LOS ANGELES – John Hirschboeck, former president of Team One, was named to head a pilot program which will explore alternatives to the traditional agency setup for the three Saatchi & Saatchi offices in the West. Ultimately, the entire Saatchi organization may undergo a similar analysis.
At Team One, creative director Tom Cordner and executive vp/management director Scott Gilbert have been named co-chairmen to replace him. Scott also becomes ceo.
Hirschboeck, who becomes executive vp/Saatchi & Saatchi North America, will be based at Saatchi’s Torrance, Calif.,
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