Saatchi Snares KitchenAid

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NEW YORK — Saatchi & Saatchi is expected to pick up creative duties on Whirlpool’s KitchenAid after a review involving other, undisclosed agencies, sources said. Billings are estimated at $30 million.

The household-appliance marketer was a 20-year client of New York shop Ayer, which parent company Bcom3 folded into the Kaplan Thaler Group in April.

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