Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Publicis Groupe’s Saatchi & Saatchi has revamped its kids marketing unit with a broader focus and stronger ties to the agency’s account planning department.
Adene Van der Walt, a planner by trade, and creative director Pete Johnson will lead Youth Connection, with input from planning executives Fran Cooke and Peri Shaplow. The group reports to Saatchi’s strategic planning chief Sandy Thompson, and its ranks will expand and contract according to client needs.
“Youth is not about age.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in