Saatchi Revamps For D’Arcy Work

Saatchi & Saatchi’s New York global headquarters is expanding its account-management and creative ranks to oversee incoming business, including Procter & Gamble oral care, and General Mills’ Pillsbury and Folgers.

This week, 40-50 staffers from the dismantled D’Arcy Masius Benton & Bowles arrive at Saatchi [Adweek, Feb. 17], along with the P&G and General Mills business. One of the new additions is Maureen Moore, a former managing director at D’Arcy in New York who was appointed global equity director on P&G beverages. Another former D’Arcy exec, Paul Schwartz, is joining Saatchi as a group creative director on Pillsbury and Folgers.

And to lead creative efforts on P&G oral-care brands such as Crest and Fixadent, Saatchi has added the new team of Steve Landsberg, previously evp and senior creative director worldwide at McCann-Erickson in New York, and Brian Fandetti, a former group cd at DDB in New York who most recently worked at a consultancy in Connecticut.

Each will take the title of group cd—bringing the total in Saatchi’s Manhattan office to 11—and report to chief creative officer Tod Seisser.

In his 23-year career, Landsberg, 45, also held top posts at DDB in New York, where he was co-chief creative officer with David Nathanson, and the former Wells Rich Greene BDDP, here, where he was a cd. He has much packaged-goods experience, having worked on Alka-Seltzer and P&G’s Gain at Wells, and Dove and Q-Tips at Ogilvy & Mather in Toronto, where he was cd from 1995-98.

Seisser said he was impressed with that experience and his “smart and tasteful” work. “He’s talented, even-tempered and strategic,” Seisser added.