Saatchi Revamps For D'Arcy Work

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Saatchi & Saatchi’s New York global headquarters is expanding its account-management and creative ranks to oversee incoming business, including Procter & Gamble oral care, and General Mills’ Pillsbury and Folgers.

This week, 40-50 staffers from the dismantled D’Arcy Masius Benton & Bowles arrive at Saatchi [Adweek, Feb. 17], along with the P&G and General Mills business.

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