Saatchi Parts with Pernod

Publicis’ Saatchi & Saatchi in New York has parted ways with Pernod Ricard on three brands for which the agency handled creative duties—Wild Turkey, Bushmills and Black Bush—citing “creative differences.” Pernod has reassigned Wild Turkey to Big Chair in New York and expects its first work this spring, a client rep said. The two other brands remain unassigned. Pernod spent more than $1 million on Wild Turkey ads in the first 10 months of 2002 and nothing on either Bushmills or Black Bush, according to CMR.