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Looking to make what CEO Scott Gilbert called “the strongest possible statement” about the role of media in a full-service agency, Toyota shop Saatchi & Saatchi in Torrance, Calif., has recruited two well-known automotive media executives.
Bonnie Chan, communications director at Team One, will join Saatchi on Nov. 1 as integrated communications director, a new post. Automotive media veteran Jim Helberg, most recently vp/corporate sales for Time Inc. here, will arrive Oct. 7 as director of media operations.
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