Saatchi Launches 'Everyday' Campaign for Toyota

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Feel-Good Spots Focus on the Commonplace Dramas of Joe Public
LOS ANGELES-Toyota Motor Sales USA has launched its 1998 model year campaign with the new theme, “Everyday,” replacing the longstanding “I love what you do for me.”
The new commercials from Saatchi & Saatchi Pacific in Torrance, Calif.,

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