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Feel-Good Spots Focus on the Commonplace Dramas of Joe Public
LOS ANGELES-Toyota Motor Sales USA has launched its 1998 model year campaign with the new theme, “Everyday,” replacing the longstanding “I love what you do for me.”
The new commercials from Saatchi & Saatchi Pacific in Torrance, Calif., consist of an image spot-in a 60-second and a 30-second execution-and six new model spots. Ads broke Sept. 14 on national TV.
People are the focus of the image spots, titled “Affirmations,” with the individuals responding to the question, “All you have is today.
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