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BOSTON Saatchi & Saatchi in Torrance, Calif., has named Mike McKay executive creative director, replacing Harvey Marco, who departed for JWT in New York in August to steer that shop’s creative department under CCO Ty Montague.
McKay, 41, arrives at Publicis Groupe’s Saatchi on Nov. 24 from Goodby, Silverstein & Partners in San Francisco, where he has served as a creative director.
At Saatchi, McKay will guide the shop’s flagship $300 million Toyota business, and also assist with new-business efforts.
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