Saatchi Invites Public to Pick Crest Flavor

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NEW YORK Procter & Gamble will aim to catch consumers by surprise with a series of off-season election ads that urge consumers to select the next flavor of Crest Whitening Expressions toothpaste.

One spot in the $50 million-plus campaign, from Saatchi & Saatchi in New York, shows man-on-the-street interviews about the voting between Lemon Ice, Sweet Berry Punch and Tropica Exotica that plays off last year’s election.

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