Saatchi, France, Young Creatives Take Prize

CANNES A creative duo from Saatchi & Saatchi in France took home top prize at the Young Creatives Competition here today for an effort that promoted the 2004 Olympic Games in Athens, Greece.

Copywriter Alban Penicaut and art director Stephane Lecoq, both of the Publicis Groupe shop, created a print ad that featured a perspiring Greek statue. Copy read, “Olympic Games are back.”

“This was the most simple, direct way,” said Penicaut. “They wanted us to avoid stereotypes and cliches. We took a risk.”

Thirty-one young creative teams created executions over a two-day period to plug next year’s Summer Games based on a brief they were given on Saturday. An art director-copywriter team from Tiempo BBDO Barcelona, Eva Crespo and Tomas Ferrandiz, came in second in the eighth annual print competition.

Ana Carolina dos Reis, a copywriter from Fallon PMA, Felipe Lucchi, an art director from Leo Burnett and Sergio Mugnaini, an interactive creative from J. Walter Thompson placed first among 12 teams competing in the Cyber Young Creatives Competition. The Brazilian team also came in third in the print contest.

The U.S. contingent – Jennifer Perry and Krystyn Campbell, both creative directors from Lowe in New York – did not place.