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Saatchi & Saatchi Advertising, looking to become more aggressive on the new business front, has tapped a former tank commander to lead a new business charge.
In her first significant hire since taking over as chairman and chief executive of Saatchi’s North American operation in January, Jennifer Laing has tapped Avi Dan, 47, as executive vice president and director of new business development at Saatchi’s New York office, a new post. Dan, who has worked at Procter & Gamble as well as Young & Rubicam, joins the agency from Ryan Drossman & Partners in New York, where he served as senior vice president of strategic planning.
“He’s an advertising and marketing professional first, but he also has that entrepreneurial spirit,” Laing said.
Separately, Laing hired Jim Potter from telephone company Pacific Telesis in San Ramon, Calif.,
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