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Marketing Alliance To Focus On Web Services
LOS ANGELES–Saatchi & Saatchi’s office here has announced a strategic marketing alliance with Web services firm ExperTelligence.
The agency’s entertainment division will work with the Santa Barbara, Calif.-based company to develop business opportunities for ExperTelligence’s new product introductions and co-branding alliances.
ExperTelligence is preparing to launch WebData, a portal to Internet databases, and is developing several Web services related to e-commerce and intranets. One of its strategic alliances is with Saatchi client GeoCities, a Santa Monica, Calif.-based
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