Saatchi Expected to Lose Silo

NEW YORK – When a deal is consummated this month between Dixons Group plc and Fretter Inc. that merges Dixons’ Silo electronics chain with the Livonia, Mich.-based Fretter, the Fretter management, which will assume control, said sources, has indicated to Saatchi that the agency will lose the business. Silo, based in Philadelphia, spends nearly $50 million, according to Competitive Media. The jury is out, though, as to whether Yaffe & Co., Southfield, Mich., which handles Fretter’s account, will assume any advertising of the new entity, which will be called YES (Your Electronics Superstore).
Copyright Adweek L.P. (1993)