Saatchi to Employ Semaphore

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Publicis Groupe’s Sa atchi & Saatchi has struck a deal to use Bcom3’s Semaphore Partners for its interactive needs.

“[They’ve] made a decision to use us as their North American re source as opposed to an internal company,” said Kelly Rodriques, CEO of Semaphore, formerly Novo/Giant Step.

Publicis has agreed to acquire Bcom3 in a $3 billion deal expected to close by September.

The alliance between Saatchi and Sempahore was brokered by Drew Sievers, general manager of Semaphore’s Eastern region.

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