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CANNES Saatchi & Saatchi’s New Directors Showcase, traditionally one of the most popular seminars at the International Advertising Festival here, ushered in the new guard this year with a playful dig at the venerable establishment.
Bob Isherwood, Saatchi & Saatchi’s worldwide creative director, opened the 13th annual showcase here with playful musings about what would happen to the careers of the old guard, now that these 27 young directors were on the scene. Imagine what it would be like if Joe Pytka came at you with a drill in a dentist’s chair? What if Jonathan Glazer turned up at your house in overalls next time you have mice? he asked.
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