Saatchi Breaks New Tundra Spots

LOS ANGELES Please hammers, don’t hurt ’em!

Saatchi & Saatchi’s latest demonstration spots for the Toyota Tundra attempt to “up the ante” on real spectacle, said Erich Funke, agency creative director.

The nameplate’s demo ads have come under some fire of late, with skepticism from consumer bloggers and from other automakers that have challenged the authenticity of Tundra demonstrations in open forums.

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