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A Walmart campaign breaking during NBC's broadcast of the Winter Olympics comes from a new roster shop, Saatchi & Saatchi, the retailer has confirmed.
The campaign centers around Walmart's drive to create new manufacturing jobs in the U.S. Last year, the retailer pledged to buy $250 billion in products made in America across 10 years.
Sources said that Saatchi landed the plum assignment after a pitch involving both roster and nonroster agencies, including Saatchi and The Martin Agency, which has worked on the brand since 2007.
Spending around the new campaign was not disclosed.
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