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TV, Print, Interactive Ads Urge Consumers to ‘Have Fun With It’
LOS ANGELES–With a new TV commercial for flagship client Toyota, Saatchi & Saatchi Los Angeles is encouraging consumers to enjoy themselves more.
“The new Solara convertible. Have fun with it,” is the tagline backing the Torrance, Calif.-based automaker’s new car, which was unveiled in June as an alternative to the Solara coupe.
The 30-second spot was launched nationally along with an interactive and print campaign.
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