Saatchi Bolsters West-Coast Ranks

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LOS ANGELES Publicis Groupe’s Saatchi & Saatchi, lead shop on Toyota, has beefed up its creative department with several hires who have experience outside the agency arena.

The Torrance, Calif.-based agency recently added Mike Barton, formerly a creative director for Landor Associates, Irvine, Calif., on Jaguar, Lincoln and Mercury, as a creative director in the design communications group.

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