Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Swedish auto brand Saab has made a comeback to general media advertising following its spin-off from General Motors earlier this year.
Saab is running ads across television, radio, print and online, marking its TV return as part of a new company. (GM sold the brand to the Netherlands-based Spyker Cars in February.)
Called “Change Perspective,” the campaign introduces a new tagline: “Move your mind.” It plays up the automaker’s Scandinavian roots, “clean design and efficient performance,” while raising awareness of new vehicles, according to Saab.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in