Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Saab will launch a U.S. ad agency review after it completes the global agency search currently under way at the Saab AB corporate level.
Michele Tinson, director, corporate communications at Saab Cars North America, confirmed the pending review but did not say when it is expected to occur. McCann Worldgroup is the Swedish automotive brand’s agency in the U.S.
Saab spent just $13.9 million in measured media in the U.S. last year, per Nielsen. (That amount does not include online expenditures.)

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in