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Saab will launch a U.S. ad agency review after it completes the global agency search currently under way at the Saab AB corporate level.
Michele Tinson, director, corporate communications at Saab Cars North America, confirmed the pending review but did not say when it is expected to occur. McCann Worldgroup is the Swedish automotive brand’s agency in the U.S.
Saab spent just $13.9 million in measured media in the U.S. last year, per Nielsen. (That amount does not include online expenditures.)
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