Yes, Ryan Reynolds Really Writes His Own Stuff, and He’s Got 7 Marketing Lessons for You

Adweek's Brand Visionary for 2020 opens up about his methods and madness at Brandweek


If you’re a gin drinker, someone searching for a cheap wireless plan or happen to be shopping around for an ad agency, odds are you’ve heard of Aviation Gin, Mint Mobile and Maximum Effort—three ventures that occupy the time of Ryan Reynolds. And even if none of these circumstances applies to you, odds are you’ve at least heard of Reynolds himself.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.