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Rather than cough up the $5.6 million to run an ad during the Super Bowl, Mint Mobile thought it could use its money a little more wisely this year.
According to an ad for the budget mobile carrier that ran in The New York Times today, Mint Mobile owner (and subscriber) Ryan Reynolds crunched some numbers. For $5 million, the brand “could literally give away over 300,000 months of service and still save money.”
So that’s what it’s doing.
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