Ryan Reynolds on ‘Diet Storytelling,’ Shoestring Marketing and Engagement Over Broadcasting

Adweek interviews the actor-producer-entrepreneur, our 2020 Brand Visionary

Ryan Reynolds, this year’s Brand Visionary, says empathy is a big part of his marketing strategy. Guy Aroch

It would seem from Ryan Reynolds’ confessional voicemails to Mint Mobile customers that the actor-producer-entrepreneur has been idle during quarantine. He hasn’t read any books or perfected his tree pose. And his parenting goals? Not quite nailed down, to hear him tell it, though he plans to circle back when his three daughters are a little older.

This story first appeared in the Sept. 14, 2020, issue of Adweek magazine. Click here to subscribe.
@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.