Sports Marketing

Ryan Reynolds Hopes TikTok's Wrexham Sponsorship Will Get More Brands Supporting Underdogs

He and team co-owner Rob McElhenney also made their debuts on the popular platform

Wrexham players wear TikTok sponsored shirt
TikTok's kit sponsorship is modeled by Wrexham players.TikTok
By Stephen Lepitak & David Griner

June 30, 2021

The story of North Wales’ Wrexham Football Club already seemed dramatic with its takeover by Hollywood megastars Ryan Reynolds and Rob McElhenney, but now it’s turned a page that steps up the team’s visibility even more: massively popular app TikTok will be the team’s top sponsor.

Stephen Lepitak

Stephen is Adweek's Europe Bureau Chief, based in Glasgow.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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