Ryan Reynolds Gets Reckless in Rejected British Airways PSA

The airline and Aviation American Gin are taking to the skies together

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Ryan Reynolds is a man of many talents. Award-winning actor? Check. Advertising visionary? Check. Soccer club owner? Check. It seems there’s nothing the Green Lantern star can’t turn his hand to.

Well, not quite. As it turns out the multi-hyphenate might not be the person you’d want to be take in-flight safety advice from in the event of an emergency landing. That’s if British Airways’ latest ad is anything to go by.

Drawing on his experience as an actor who has “played a pilot twice” Reynolds stars in a tongue-in-cheek spot for Britain’s national carrier to promote a tie-up with his alcohol brand Aviation Gin.

Customers flying across the pond from the U.K.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in