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Hollywood stars Ryan Reynolds and Hugh Jackman have nurtured a yearslong, good-natured rivalry that has been a marketing boon for the brands they own—namely Aviation Gin and Laughing Man Coffee.
Now the faux fracas is spilling over into mainstream retail for the first time, with the two launching a charity-focused sales competition via Sam’s Club.
From today through Dec. 20, any purchases of Jackman’s Laughing Man Coffee or Reynolds’ Aviation Gin at Sam’s Club will count as a “vote” in that star’s favor.
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