Ryan Reynolds and Hugh Jackman Turn Their Feud Into a Charity Battle at Sam's Club

Fans can support their fundraising efforts by buying Laughing Man Coffee or Aviation Gin at the retailer

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Hollywood stars Ryan Reynolds and Hugh Jackman have nurtured a yearslong, good-natured rivalry that has been a marketing boon for the brands they own—namely Aviation Gin and Laughing Man Coffee.

Now the faux fracas is spilling over into mainstream retail for the first time, with the two launching a charity-focused sales competition via Sam’s Club.

From today through Dec. 20, any purchases of Jackman’s Laughing Man Coffee or Reynolds’ Aviation Gin at Sam’s Club will count as a “vote” in that star’s favor.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in