Ryan Reynolds and Hugh Jackman Turn Their Feud Into a Charity Battle at Sam’s Club

Fans can support their fundraising efforts by buying Laughing Man Coffee or Aviation Gin at the retailer

Photo of Hugh Jackman and Ryan Reynolds
From today through Dec. 20, any purchases of Jackman’s Laughing Man Coffee or Reynolds’ Aviation Gin at Sam’s Club will count as a 'vote' in that star’s favor.

Hollywood stars Ryan Reynolds and Hugh Jackman have nurtured a yearslong, good-natured rivalry that has been a marketing boon for the brands they own—namely Aviation Gin and Laughing Man Coffee.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."