Ryan, Garfinkel Add N.Y. Roles at Euro RSCG

Business and creative duo to keep global positions

Matt Ryan and Lee Garfinkel, the business/creative duo managing Euro RSCG’s pitch for ExxonMobil, are now assuming leadership roles in the shop's New York office.

Ryan, president of global brands, and Garfinkel, chief creative officer for global brands, now also are co-chairmen of New York. Garfinkel, 55, joined the Havas agency in January; Ryan, 50, has spent three years there

The move comes as Euro RSCG seeks to maintain and expand its global ExxonMobil relationship. The Havas shop is among three creative incumbents competing in the global creative and media review; the others are DDB and McCann Erickson. Collectively, the creative and media assignments represent an estimated $40 million in revenue.

Euro RSCG also looks to rebound from three account losses so far this year: Nestle’s Lean Cuisine, Tata Motors’ Jaguar and Heineken USA brands Heineken and Heineken Light. Jaguar moved to a startup agency in February; Lean Cuisine shifted to JWT last month; and Heineken is in review, with Euro RSCG not among the finalists.

With their new roles, Ryan and Garfinkel become the top executives in New York. As such, office co-CEOs Jeff Brooks and Pete Zillig and CCO Al Kelly will now report to them.