As Americans Plan Summer Vacations, RV Renting Is Suddenly a Hot Business Model

Segment leader RVshare capitalizes on tent fatigue

Though it’s unlikely that many American viewers have watched it, ViacomCBS’ Channel 5 in the U.K. boasts a lively little reality program called Rich Kids, Skint Holiday. The setup: Pluck trust-fund teens from their luxurious homes and send them on “budget-conscious jollies” with ordinary people.