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Barbara Gans Russo, head of production at Publicis in New York for 22 years, joined The Albert Co. last week as its first president of New York operations.
Based in Carmel, Calif., The Albert Co. negotiates with talent agents and music publishers on behalf of ad agencies to arrange cele b rity appearances or secure song rights for campaigns. Deals the company has brokered include getting actor Brad Pitt for Evance-Rolex in Japan and the song “Born to Be Wild” for Ford Trucks.
In the newly created post, Russo will introduce The Albert Co.
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