Ukraine

Russia's War in Ukraine Dents Nation's Brand Value by Almost $150 Billion

Ukraine has also been negatively impacted, according to research from Brand Finance

Russia's War in Ukraine Dents Nation's Brand Value by Almost $150 Billion
Prior to the pandemic, in 2019, Russia’s nation brand was valued at $960 billion, but it has fallen by a third.Anton Petrus/Getty Images
Headshot of Stephen Lepitak
By Stephen Lepitak

 

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The national brand value of Russia has diminished by almost $150 billion over the last year since its invasion of Ukraine began in February, according to research released around the strength of national brands.

Released by research and insights consultancy Brand Value, the annual Nation Brands Value report highlights the top 100 countries. It revealed that over the last 12 months the United States’ brand grew by 47% to reach $26.5 trillion, ahead of China, which ranked second and grew by 8% to $21.5

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Headshot of Stephen Lepitak

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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